The most important thing in analysis isn't to be objective. That's the second most important thing. The most important thing is to make sure you're measuring s

The most important thing in analysis isn't to be objective. That's the second most important thing. The most important thing is to make sure you're measuring something meaningful. If something is difficult (or impossible) to measure, just grabbing the nearby easy to measure things doesn't suddenly make it meaningful analysis. Removing subjectivity isn't the goal. Providing insight is. And this isn't providing much insight.