I think it's also a product of the larger economic environment. The old model of grow now and profit later seems to be hitting a wall, leaving companies scrambl

I think it's also a product of the larger economic environment. The old model of grow now and profit later seems to be hitting a wall, leaving companies scrambling to find profit streams in their existing customer base not realizing that doing so will hinder their growth projection leading to more scrambling for profit. It's a vicious cycle, but when you don't grow in a sustainable way it seems unavoidable.