A lot of this is generated by companies themselves as a kind of marketing that targets VCs and potential partner companies. A "platform" is better at raising mo

A lot of this is generated by companies themselves as a kind of marketing that targets VCs and potential partner companies. A "platform" is better at raising money than a "product" because it seems bigger and more important. "We're not just an AI dog-washing company, we're a platform for intelligent animal hygiene services".