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Launch HN: Propify (YC W23) – Property Management System API Aggregator
Hey HN, we are Remen, Ben, and Nick, the founders of Propify (https://getpropify.com https://getpropify.com), an API aggregator for residential property management. We abstract over archaic APIs and merge them into a single modern API for the real estate industry, giving companies access to multiple property management systems (PMSs) via a REST API. Think merge.dev or Plaid for real estate.
Property managers nowadays use software to operate residential rental properties. Our customers are not these property managers directly, but companies who provide services to both property managers and renters. Our customers are solving problems around resident screening, security, parking, maintenance, etc., which property managers typically outsource.
Compared to most other industries in 2023, property management still runs on old tech with bad/wrong/absent API documentation. Creating and maintaining integrations with these systems is incredibly painful (1999 called and wants to tell you about its cool new SOAP technology!)
As an example of what we’re solving for, one prospective customer told us they regularly get 503 (service unavailable) errors from one of these PMSs at the beginning of each month because the system can’t process rent payments and other requests at the same time. We address challenges like this using an exponential backoff retry strategy.
We abstract over all these APIs to give our customers software they can reasonably use. Our goal is to eliminate old tech, poor docs, and unreliable infra for our customers so they can focus on delivering value instead of fighting with integrations.
We offer a tested RESTful API with accurate documentation and modern architecture that we can scale. In addition, we want to make the developer experience as good as possible with things like webhooks, SDKs, websockets, and even a GraphQL API (coming later this year).
Before Propify, we built a rent payment app to bridge the technology gap between renters and landlords. Then we encountered the pain of PMS integrations and decided to pivot and solve that problem instead.
dang suggested that we include a product demo or video but since our core product is an API, there’s not that much to show—sorry! But our docs are here: https://docs.getpropify.com/ https://docs.getpropify.com/, and if you’re working/interested in this space and have your own credentials for one of our supported integrations, we’ll be happy to get you a sandbox account and a demo.
This industry has been stagnant because of the barrier to entry for integrating with these vital PM systems. Our goal is to unlock innovation by pulling real estate tech into the modern world. Developer experience is incredibly important to us, and we are actively looking for areas where we can improve. We welcome your feedback, questions, and comments!
- obblekk 4y agoCurious how you implemented this to be more reliable? Headless browsers or official APIs?
- kole78 4y agoGreat point of clarity. We made a business decision to only leverage actual APIs from these companies. As a result, our customers are still required to have an official relationship with each PMS they want to integrate with. We have made it a point to not do anything that violates ToS for each of these systems. While we do possess some insight into how to more easily navigate the business development process with each PMS (and we help our customers do so), we do not help or encourage anyone to circumvent the process altogether. Without naming specifics, it seems you have identified perhaps one of the more closed systems.
- idopmstuff 4y agoCan you give some example use cases for this? For context I own some investment properties and have a property manager who manages them, so I have some familiarity with tools like Appfolio (but probably not as much as you'd expect your target customer to have). I'm just curious what this would be used for. Maybe user story style - as <who> I would be able to <what>.
- kole78 4y agoOf course! Let me give this a shot with a couple examples in your suggested format... - As an engineer for a tenant background check company, I can use Propify to easily integrate with systems like Entrata, Buildium and Propertyware so that I only need to create a single integration instead of 3. - As a sales rep for a property maintenance company, I can confidently sell into new property managers who use systems that we don't integrate with yet because I know a new integration for our engineering team is basically like flipping a switch.
- idopmstuff 4y agoAaah, got it now - thank you!