Traction, by Weinberg. It goes over the various sales channels. How you get customers should really be the #1 priority for your startup. Building stuff is eas

Traction, by Weinberg. It goes over the various sales channels. How you get customers should really be the #1 priority for your startup. Building stuff is easy. Getting customers is hard. And "if you build it they will come" doesn't really work most of the time IRL.