1. Steve Jobs did say (according to the biography) that he cracked television. This could include making it work not just on the technology side. 2. Apple isn'

1. Steve Jobs did say (according to the biography) that he cracked television. This could include making it work not just on the technology side. 2. Apple isn't really the type of company that wants to own content i.e. the books, the music, etc... They don't need to and I can't see them wanting to, even with TV/Movies. They would rather license. 3. I wouldn't call TV a failure yet. They obviously haven't thrown their hobby into the forget pile just yet.