3 ms·
Also, wonder how many people confuse OpenAI as being a "product" of some other big company, like Google, or Microsoft. Their branding is just that nondescript.
by pxoe 4y ago
Also, wonder how many people confuse OpenAI as being a "product" of some other big company, like Google, or Microsoft. Their branding is just that nondescript. (or maybe it's just me lol.) Though, now that Google has been very openly panicking, and had that featured prominently in the news, maybe that mix up has been somewhat clarified.
It is a very interesting branding choice though, one that kinda should be studied, because the way it's set up, it's somewhat diverting, or diluting reputational risks (like, having "bad vibes" be ascribed to a 'bigger entity' that doesn't actually exist), and creating an image that doesn't actually align with reality (such as, being "open" in name only). It's kinda like that "bland brands" thing, but here, the 'tech company' mimicry ends up working somewhat differently, at this big of a scale.