That's true a lot of places, but Ars writers actually write their own headlines. In fact they're required to write two, and the CMS will A/B test them for an ho

That's true a lot of places, but Ars writers actually write their own headlines. In fact they're required to write two, and the CMS will A/B test them for an hour before picking a winner. You can tell which one is the "A hed" because it's in the URL. This one is the A hed, so the author probably preferred this over the other one. (Not sure what it was.)