5 ms·
I bet the person who wrote the article and the person who wrote the title are two different people. Both did the jobs they’re supposed to be doing. The article
by gkoberger 4y ago
I bet the person who wrote the article and the person who wrote the title are two different people.
Both did the jobs they’re supposed to be doing. The article writer knew what they were talking about, and the headline writer knew how to get clicks.
- sp332 4y agoThat's true a lot of places, but Ars writers actually write their own headlines. In fact they're required to write two, and the CMS will A/B test them for an hour before picking a winner. You can tell which one is the "A hed" because it's in the URL. This one is the A hed, so the author probably preferred this over the other one. (Not sure what it was.)