Say what you will about the mind-numbing effects of movies and television, but at least the Neilsen ratings system was voluntarily-gathered data. The march towa

Say what you will about the mind-numbing effects of movies and television, but at least the Neilsen ratings system was voluntarily-gathered data. The march towards ad tech has turned every product into a Neilsen ratings box that people share their most intimate secrets with. That's a marked difference.