Cause and effect? I mean, yes, they're darlings of the tech community and throw a ton of events, but that is explicitly mentioned as part of their strategy for

Cause and effect? I mean, yes, they're darlings of the tech community and throw a ton of events, but that is explicitly mentioned as part of their strategy for keeping their employees happy, which is the underlying principle for their “scaling”. So perhaps it's a self-reinforcing cycle: they were originally darlings because of their service, and as they've grown, their attempts to keep their employees happy result in more goodwill, which further makes them darlings. In essence, I think if they were crappy to work for, they wouldn't have an easy time hiring, because a lot of the cool stuff they do just wouldn't happen.