LTT had a segment about VPN on their WAN show. They ran the numbers and figured out that you can basically print money by running a VPN service without doing an

LTT had a segment about VPN on their WAN show. They ran the numbers and figured out that you can basically print money by running a VPN service without doing anything sketchy. They even had the software up and running. However they decided to pull the plug for ethical reasons because they would basically have to protect their customers doing criminal things. Piracy they reckoned was a gray area but there's a lot of worse things going on online. So it's fully possible that NordVPN just got big enough to have a massive advertising budget.