Generally the products and their packaging were simply ''badge engineered'' to swap out the Philips name for Norelco or Magnavox. North American consumers back

Generally the products and their packaging were simply ''badge engineered'' to swap out the Philips name for Norelco or Magnavox. North American consumers back then would likely not have recognized the Philips brand. Heck, it is doubtful most of them would have recognized the Phillips brand of vacuum tubes either, but trademark law prevailed. As for given names, there is no special exemption for them (i.e. someone named Heinz cannot use their given name to begin marketing a line of food condiments without a battery of corporate lawyers representing the giant Heinz outfit putting an end to that).