This metaphorical fluff of elevators, penthouses, and engine rooms is compelling to the c-suite and those adjacent, particularly in enterprise IT. Like when the

This metaphorical fluff of elevators, penthouses, and engine rooms is compelling to the c-suite and those adjacent, particularly in enterprise IT. Like when the overlap of a Venn diagram has "data-driven synergy" or "unrealized business value" along with a few bullet points. Consultancies love spitting this stuff out, as it gives the illiterate a new vocabulary that can feel empowering. It's amusing to see Hohpe's spiel fail in front of a more scrutinous audience like HN.