This isn't pivoting. This is smart marketing to the right audience. Never mind the fact that Pivot is yet another startup buzzword, pivoting is what Instagram

This isn't pivoting. This is smart marketing to the right audience. Never mind the fact that Pivot is yet another startup buzzword, pivoting is what Instagram did [0]: completely change their app from check-ins (think Foursquare) to a simple photo sharing app network with filters. For even more info, this TC article [1] is a possible start of the Pivot buzzword trend. [0]:http://techcrunch.com/2010/11/08/instagram-a-pivotal-pivot/ http://techcrunch.com/2010/11/08/instagram-a-pivotal-pivot/ [1]:http://techcrunch.com/2010/10/22/mike-maples-you-have-to-be-willing-to-throw-it-all-away-video/ http://techcrunch.com/2010/10/22/mike-maples-you-have-to-be-...