Basically the same business model Solar City, and a whole bunch of other PV start-ups, tried and failed with. In this model, you take the capital requiremts, so

Basically the same business model Solar City, and a whole bunch of other PV start-ups, tried and failed with. In this model, you take the capital requiremts, someone has to fund the equipment, and the resource requirements, selling once every twenty year purchases to consumers requires loads of people, combine them together and hope all the hot VC money will allow you to squeeze enough existing companies out to create a comfortable nieche for yourself by the time VC money isn't there anymore...