Everything you see a big player do for ethics is for PR or legal reasons, for most companies. Going green. Affirming diversity. Giving to charities. And of cou

Everything you see a big player do for ethics is for PR or legal reasons, for most companies. Going green. Affirming diversity. Giving to charities. And of course, ethic committees. When the cost of those outgrow the benefit they get from it, they throw it out of the window. You know Bill Bernbach's quote: "A value isn't a value unless it costs you something." It's not just for people. It's for corporation too.