"Genuine desire to do good" doesn't make money and leads to less shareholder value. If "desire to do good" exists in a company, it is necessarily eliminated whe

"Genuine desire to do good" doesn't make money and leads to less shareholder value. If "desire to do good" exists in a company, it is necessarily eliminated when the company either gets more efficient or fails. In order to even allow a company to "try to do good", the only possible measures are to change incentives and the environment in which it operates. Regulation and customer choice can change incentives. The environment (such as how people in the job market value money compared to working environment, "doing good", etc.) evolves naturally and is hard to change with purpose (my definition of environment in this context). I tend to view things like having such company roles a bit more positive. Yes, in most companies such a role cannot achieve almost anything and is created mainly for PR purposes. However, the people filling that role often really care about making a positive impact. The mere fact that having such a role does serve a PR purpose signals slowly moving in that direction. One just shouldn't expect all the people who didn't care before to have a sudden epiphany and become Mother Theresa. Change is possible and it often happens quickly, ever more quickly these days than in history. Imagine how abolition of slavery in the US south must have felt like. Moving towards "doing good" is hard, painful and prone to fail. I think incentivizing the creation of these PR roles is a lot better than doing nothing. Pretending to care and not caring is hypocritical but it actually still leads to better outcomes than everyone proudly not caring and constructing an ideology about why they shouldn't.