The game sparsely shows ads - just enough to keep things running. I personally hate (over)monetised apps, and therefore made sure the Snake app doesn't bombard

The game sparsely shows ads - just enough to keep things running. I personally hate (over)monetised apps, and therefore made sure the Snake app doesn't bombard the player with ads. Part of the game's (organic) growth is (kindly + infrequently) asking players to share their high scores with their friends. It saves me from having to advertise the game to reach new players. (If a player shares his or her highscore, ads are even less frequently shown, as an hidden reward)