Last week Meta said they're working on a Twitter clone - and that you'd be able to log into it with your Instagram credentials. Theoretically that still has a

Last week Meta said they're working on a Twitter clone - and that you'd be able to log into it with your Instagram credentials. Theoretically that still has a chance of "taking off." (Both in terms of attracting a large user base, and then in earning significant advertising revenue.) But somewhere in there is an answer to why other alternatives haven't had viral uptake. Basically it's the network effect. If everyone is on your service and there's a ton of cool stuff, then everyone else wants to be on it too. (And "fear of missing out" kicks in.) But it's hard to jumpstart that critical mass. Maybe part of that is it's hard to get people excited about Twitter -- since the functionality has been around for over 15 years now. (Mastodon actually had a worse interface, which probably slowed down its adoption.) What I'm wondering is if the Twitter-verse will splinter into little local micro-services. (Imagine a Twitter-like service, just for students at one university, or for one city....)