This all especially true given the expected time frame a heat pump is supposed to have. No one wants to spend $14,000 for a paper weight. Whether that’s because

This all especially true given the expected time frame a heat pump is supposed to have. No one wants to spend $14,000 for a paper weight. Whether that’s because the software disappears, spare parts can’t be found, or it’s impossible to service. Any of the above are real risks that need to be considered seriously and addressed. HVAC can also become an issue when trying to sell a house, so it’s not like trying to sell to traditional early adopters. The majority of this market is going to be very conservative. I’d honestly just try to market to heat pump believers first who actively are looking for what they are selling. First, it’s an easier sales pitch. Second, they will be more forgiving of growing pains. Go through the 1-3 years trying to get the manufacturing, maintenance, and installation locked in before trying to sell in bulk to a larger market. As it is, it’s just too risky for many to buy. (And for my house, it would be impossible to install).