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They have simply made this calculus and decided that there is no way to monetize the Facebook posts. It turns out minor attention engagement just doesn't get en
by SQueeeeeL 4y ago
They have simply made this calculus and decided that there is no way to monetize the Facebook posts. It turns out minor attention engagement just doesn't get enough click throughs ever. Simply. The only things that can exist in earnest on social media sites is junk food, similar to infomercial spots at 4 AM on cable
- HardlyCurious 4y agoThey could embed ads in their cover photos. Just a banner or something. Not sure how the tracking would work, but there would certainly be value in it since sharing headlines can get many millions of views.
- squeaky-clean 4y agoDo cover photos even get viewed often? When I see a News post it's usually just in my feed. If I click to view comments it expands in my feed. There's no reason to visit the news website's page directly. This also isn't about stories posted by news organizations on Facebook. It's about people posting links to news stories on their own pages.
- timbit42 4y agoIf people aren't clicking, then their headlines and summaries are either not interesting enough or too revealing. The news media needs to put up strong paywalls and give up on full subscriptions. No one wants to pay $100 per news source to access hundreds of articles they don't want to read. They need to let people pay per article. Paying one article at a time is too expensive due to transaction fees. They need to offer something like 40 articles for $20 and request another payment when the 40 articles run out. The news media needs social media to spread their article links around. Charging social media per click will result in their article links being reduced or blocked because of the cost. News media with lower cost links will be promoted.