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This is arguably an application of so-called "Dark Patterns"; the black hat of UX design. The red colour, the suggestive copy are all chosen to invoke a sense o
by micheljansen 15y ago
This is arguably an application of so-called "Dark Patterns"; the black hat of UX design. The red colour, the suggestive copy are all chosen to invoke a sense of urgency. A List Apart has a good article on the subject: http://www.alistapart.com/articles/dark-patterns-deception-vs.-honesty-in-ui-design/ http://www.alistapart.com/articles/dark-patterns-deception-v...
- digikata 15y agoI think the theme of false urgency/scarcity is the main annoyance of the Cleartrip presentation. The rest of it is just a matter of Cleartrip displaying few seats for a narrow price, vs MakeMyTrip displaying more seats with a wider pricing range.