When you advertise as something being sold direct, it usually implies some kind of cost savings due to cutting out the middleman. Instead, what we're seeing he

When you advertise as something being sold direct, it usually implies some kind of cost savings due to cutting out the middleman. Instead, what we're seeing here is about a 2x cost of what an HVAC company would charge you for installing the heat pump. So you've cut out the middleman, but inserted your startup here and decided to upcharge the end user double. Justify the cost to me, as a homeowner. Why should I not opt for an HVAC-company installed heat pump from a known-brand like Mitsubishi or Hitachi? What do I get for the extra $6-7k you seem to be upcharging? Is it efficiency? PM 2.5 sensors? Longer expected system lifetime?