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Apple's Secret Recipe for Success: Tech Giant Is Like the CIA
- jinushaun 15y agoNo, secrecy is not their recipe for success. There is no secret sauce. Great products + great marketing = loyal fanbase = profits. When every other tech company out there is run by MBAs chasing short term profits and trying to appease shareholders, it's a race to the bottom with ever crappier products and smaller margins. (See: HP, Dell, GM, Chrysler, old Ford, etc) Dell used to be a company I could recommend by friends and family--now I tell everyone to stay clear of those cheap junk boxes. Apple doesn't play that game. When you're not trying to make $500 laptops, of course you're going to see large profit margins. It also doesn't hurt that Cook is a supply chain genius. Apple has a lock on all the critical consumer electronics components.
- hariis 15y agoGreat products and Great marketing happen when there is no politicking and infighting that sometimes corrupts big companies. And that, according to the author, is achieved by secrecy.