I don't think so given that any Apple device will try to pull the user into the whole Apple world which has turned a sizeable portion of the potential market of

I don't think so given that any Apple device will try to pull the user into the whole Apple world which has turned a sizeable portion of the potential market off from buying (nearly) anything Apple. The same is true for Facebook (by whatever name they think they can whitewash their reputation now), some - me among them - will not touch anything tied to their 'services' with a barge pole. Google's reputation as a data parasite also turns off a significant portion of the population, as does Microsoft's less than stellar reputation. In the end there will be several competing VR/AR systems which each target their own section of the market while more or less being off-limits to others. Those who have bought in to the Church of Apple will naturally flock to anything Apple since not doing so means they are cut off from a sizeable part of their co-religionists. Those who swallowed the Facebook Kool-Aid will blithely walk the path directed by The Company. Those who follow the "If you've got nothing to hide, you've got nothing to fear" mantra will have no problems opening up their lives and those of their peers to the Google-alphabet. Those who think that Microsoft really means it this time when they claim to have changed their ways will fall into the same trap as all the others who believed Microsoft all those previous times they made this claim did. Me? I'll just look from the side, on the lookout for hardware to hack so it does my bidding.