The reason you don't see Monster so much is the death of big box retail. Monster's pitch to TV/electronic retailers in the early 2000s was that there was basic

The reason you don't see Monster so much is the death of big box retail. Monster's pitch to TV/electronic retailers in the early 2000s was that there was basically next to no profit margin on TVs themselves, so instead you could sell the customer a bunch of extremely high margin accessories to go with it. This worked well in the early 2000s, because myths like "you should spend 10 percent of the cost of your AV setup on interconnects and cables" were still widely believed, and TVs still expensive enough that 10 percent was often a pretty big spend relative to today. I worked for a major big box electronic retailer at the hight of the Monster cable era, you would not believe the pressures that were applied to sales people to include Monster accessories with every TV. It was quite common for the profit on the Monster accessories to exceed what little was made on the television being sold, and margins on almost all Monster products exceeded 50 percent. I used to wince every time I sold a 300 dollar set of component video cables.