> For homeowners switching from natural gas, the savings are usually 0-30%, varying based on the local cost of electricity and natural gas. Yeah, that's gonna

> For homeowners switching from natural gas, the savings are usually 0-30%, varying based on the local cost of electricity and natural gas. Yeah, that's gonna be a hard sell for lots of people. The majority of people with forced air (which is the target market) have natural gas. So the savings are potentially nothing, with a huge upfront cost for a new, untested startup product.