Hmm. If I'm imagining this correctly, then could the user obtain this data via checkout - through some shared database with the supermarket? And I agree about

Hmm. If I'm imagining this correctly, then could the user obtain this data via checkout - through some shared database with the supermarket? And I agree about the pain point. It is part of what got me interested in this a while back. I also think the decision of what to eat is also an issue with many people. Present them with a few options based on budget, preferences, and nutritional goals. Base those options on inventory data and expiration dates to reduce food waste (grocery bottom line). Perhaps target the consumer group of: 1. at-home eater 2. enjoys cooking 3. wants to simplify the process. Then increase demand by converting other eater-types into the target market. Ultimately, I think user-experience would be the differentiating factor.