> My biggest gripe with HelloFresh, et al is that I still need to do the prep, so they don't actually save me much time. It's nothing more than curated grocery

> My biggest gripe with HelloFresh, et al is that I still need to do the prep, so they don't actually save me much time. It's nothing more than curated grocery delivery. For me the biggest value add of Hello Fresh is the meal planning aspect. I don't have to spend time every week figuring out what I want to cook for 3-5 different meals, or track down the ingredients to make them, or add up calories to make sure they're health conscious.