>How do you convince a bunch of blog authors to switch from 'free-to-air' and searchable everywhere RSS feeds, to move into closed social media platform? I don

>How do you convince a bunch of blog authors to switch from 'free-to-air' and searchable everywhere RSS feeds, to move into closed social media platform? I don't think the idea was to convince bloggers to switch, but rather to stop one good distribution channel from potentially competing with social media. Google kept Blogger alive, because people can still publish there AND distribute links via social media.