There's a few of these in the US too, like mealime. But they only integrate with some grocery pickup/delivery services, some of which are regional, and the rest

There's a few of these in the US too, like mealime. But they only integrate with some grocery pickup/delivery services, some of which are regional, and the rest are a race to the bottom in terms of quality and cost like Walmart. The integrations are also not very good, getting quantities wrong or constantly trying to add pantry staples to your cart like salt. I feel like more curation is the answer, hand pick the ingredients in each recipe using each grocery pickup/delivery API. But honestly I see supermarkets adding this as a differentiator that's good enough to keep anyone from buying a 3rd party service for it. Maybe there's space to sell similar functionality to small regional chains to white label?