The difference is that for the up-coming change, you can NOT opt out of it and it goes far beyond "we'll also search your google+ profile for you!". If it was

The difference is that for the up-coming change, you can NOT opt out of it and it goes far beyond "we'll also search your google+ profile for you!". If it was really all about the users and their experiences, then why is there no way to opt-out 100%? And the last time GOOG did what AAPL just did yesterday... must have been, hmm, never.