I suggest a large part of this is Google's longstanding strategy of outsourcing as much non-product, non-sales functions as possible to vendors. There's a stro

I suggest a large part of this is Google's longstanding strategy of outsourcing as much non-product, non-sales functions as possible to vendors. There's a strong disconnect, and also strongly antagonistic incentives, getting in the way of closed loop alignment (not to mention being able to flexibly/reactively adjust business processes based on market needs).