I work in marketing and branding and I agree with you. But I think it should also be mentioned that the quest to distill complex meaning into a simple, memorabl

I work in marketing and branding and I agree with you. But I think it should also be mentioned that the quest to distill complex meaning into a simple, memorable, scalable logo that also achieves many other specific brand objectives sometimes leads to delusions of grandeur. Case in point, the now infamous 2008 Pepsi logo redesign manual: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf https://www.goldennumber.net/wp-content/uploads/pepsi-arnell... https://www.cbsnews.com/news/pepsis-nonsensical-logo-redesign-document-1-million-for-this/ https://www.cbsnews.com/news/pepsis-nonsensical-logo-redesig...