After 10 years im still puzzled how they could kill this product. Absolutely minimal costs to run, free data for their search business and even the possibility

After 10 years im still puzzled how they could kill this product. Absolutely minimal costs to run, free data for their search business and even the possibility to monetize their tool with ads. They could have incorporated news and build a whole platform on it. And what did Google do ... they replaced it with NOTHING. Google Reader was THE original Newsfeed.