7 ms·
> It is strange to me that Apple would consider releasing a product with such a low sales target. What is the point? Apple already has many examples of this, i
by otterley 4y ago
> It is strange to me that Apple would consider releasing a product with such a low sales target. What is the point?
Apple already has many examples of this, including Apple TV and iPod Hi-Fi (the latter of which I had totally forgotten about until now). I don't think the first generation of HomePods sold many units either. Even if the product is a flop the first time around, these experiments still often have value in that you can collect feedback from your customers.
- etempleton 4y agoBoth were cheaper Apple products that Apple described as hobbies, not a major product category or release. I would also say at this point Apple TV has sold quite a bit.