It's kind of important to realize though that they didn't have a choice. Apple had a magical thing going with Steve Jobs and Johnny Ive, they were/are generatio

It's kind of important to realize though that they didn't have a choice. Apple had a magical thing going with Steve Jobs and Johnny Ive, they were/are generational talents, you can't find yourself in a situation where both of those people leave and say "Well, I guess let's just slot another generational talent into Johnny's old job". They need to get the organization to work with the people they have. If their innovation starts to decline it's not really helpful to say "go back to design led" because that might not be what works in the future.