It had an information dense UI and was super fast and snappy to load. It was basically like Gmail--always there, dependable, easy to scan and quickly digest in

It had an information dense UI and was super fast and snappy to load. It was basically like Gmail--always there, dependable, easy to scan and quickly digest information. All of the competition at the time of its demise was complete and utter garbage (sorry Feedly, I loved ya but you were slow and super unstable in the early days). Nowadays there are some worthy alternatives but the damage is done and RSS is just getting more and more obscure and blogging outside closed platforms like Twitter is basically dead.