At the time Google Reader announced it's shutdown, alternatives didn't really exist -- the idea of creating an alternative and competing against a free product

At the time Google Reader announced it's shutdown, alternatives didn't really exist -- the idea of creating an alternative and competing against a free product from Google didn't seem too economically feasible. There were other RSS clients, but Google Reader's web-based, infinitely-scrolling interface was unique. Imagine any utility software you use daily, now imagine it being gone and having to use some alternative you know is inferior. Fortunately a number of alternatives were quickly developed with different levels of success. But few were available the day the shutdown was announced.