No, dear, if your business relied on people spelling words incorrectly you were already doomed. Google is a winner takes all deathmatch, except it creates many

No, dear, if your business relied on people spelling words incorrectly you were already doomed. Google is a winner takes all deathmatch, except it creates many more winners by letting different products or services win in every individual search term. This is the long tail of stuff you couldn't even find out about before the internet landed in our laps. The long tail isn't even fully populated. You can't buy a book about unicorns riding skateboards, but I'm sure that once you can, you'll be able to find it easily through google, or bing, or amazon, or apple, or well, the whole wonderful internet. You see, the "long tail" isn't about stuffing dreadful SEO optimised semi-products cloned from content mills, it's the outlet for creators of awesome products that no one ever knew they wanted, until the internet let each and every community of peculiar but particular consumers coalesce. Stop calling it the "long tail" but call it "commerce", call it "shopping", call it "stuff you never knew you wanted or could get" but don't confuse it with "stuff people can't spell".