Yeah, as a non-native speaker, I was a bit confused about “demographics” as well. What did I expect? Nothing. It’s only felt “off” with stars and demographics.

Yeah, as a non-native speaker, I was a bit confused about “demographics” as well. What did I expect? Nothing. It’s only felt “off” with stars and demographics. A “characteristics” or distribution on the other hand would click immediately. (If we have to nitpick about the title ;) )