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The parent already acknowledges that: "On one hand you have to represent your current population, and with the majority of Americans overweight or obese, that's
by marcellus23 4y ago
The parent already acknowledges that: "On one hand you have to represent your current population, and with the majority of Americans overweight or obese, that's who your customers are."
The question is about whether this is normalizing an unhealthy disease, which your comment does not respond to.
- bobthepanda 4y agoHow exactly would you advertise these clothes in a not-normal way? What kind of ads make their customers feel dismissed or treat them like shit? The average American is "normal." that's where we are now. > normal adjective : conforming to a type, standard, or regular pattern : characterized by that which is considered usual, typical, or routine
- damascus 4y agoIt seems the parent comments are inquiring into the morality of the ad campaign. An effective ad shows the potential consumer some desired 'other state' which they could also have by purchasing this good or service. The advertiser is therefore giving some weight to the idea that the obese person in a desirable state. Whereas more traditional ads would show the same clothing on a traditionally attractively weighted person which shows that desired future state includes both the clothing and a more healthy body size.
- bobthepanda 4y agoHow many ad campaigns are there consisting of only obese people? There is still plenty of work for conventionally attractive people in advertising.