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This is the kicker when it comes to the advertising industry. Advertisers pride themselves on slurping up all the personal information they can get their hands
by williamvds 4y ago
This is the kicker when it comes to the advertising industry. Advertisers pride themselves on slurping up all the personal information they can get their hands on, telling their customers it will help make their advertisements more effective. But anyone who uses the internet (without an adblocker) can tell just how poorly implemented, targeted, and ineffective those ads often are.
On top of it being incredibly difficult to measure advertising effectiveness.
It very much feels like a whole multibillion dollar industry (which created several megacorporations) is selling a whole load of bullshit, and causing great harm to a lot of people in order to justify it.
- freeAgent 4y agoI think a big part of the problem is that the ads you see are the ones that win an auction and not necessarily the ones “most relevant” to your profile. There’s an element of relevancy, but I believe it’s frequently overwhelmed by the simple willingness of a given advertiser to pay, even if they know you may not be a precise match to a given profile. We still end up mostly with ads for products/services/industries where the return on ad spend is better, and it o my matters what your interests are at the margin.