You forgot rent for that store by the breach. You can sustain if your rent is low (low revenue, and low expense) or your location gets you heavy traffic or you

You forgot rent for that store by the breach. You can sustain if your rent is low (low revenue, and low expense) or your location gets you heavy traffic or you serve a community that really wants your product—like a bar near a university. You don’t need the most ideal real estate next to the university, just within the community—(high revenue, high expense). So, to make money you need something that lowers your cost or increases your revenue. That’s where survivorship bias clouds the picture and you drink your coffee, and not realize they guy owns the building. Haha