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I am surprised they show JPM in all their comparison charts (typically research doesn't cover their own employer). By showing JPM as an outlier on the opposite
by cm2187 4y ago
I am surprised they show JPM in all their comparison charts (typically research doesn't cover their own employer). By showing JPM as an outlier on the opposite of the spectrum to SVB, it feels a little bit like a marketing document.
- notyourwork 4y agoJPM is a massive bank, they don’t need to market.
- wojcikstefan 4y agoCoca Cola & Red Bull are massive, they surely have tiny marketing spend… Right?
- notyourwork 4y agoYou’re missing the point. This isn’t a marketing piece. JPM doesn’t need to compare themselves to SVB for any reason, that’s like comparing David and Goliath. What’s purpose would that accomplish?
- Waterluvian 4y agoThey’re doing what every bank has been doing: reassuring everyone that they’re not at risk.
- HPsquared 4y agoTo reassure their creditors.
- htag 4y agoThis is a marketing piece the same way an engineering blog post is a marketing piece. It demonstrates expertise and helps influence others. I can think of two audience members: * Those with cash in SVB, or another regional bank, and want to find a 'safer' bank. * The relatively uniformed that are nervous about banking.
- bostik 4y agoIt's definitely marketing but it's also a collected and analysed aggregation of real data. I read part of the last page as well, and there was an absolutely delightful sentence. To paraphrase: "This document is an analysis by person X, based on his opinion. That opinion may change at any time." That's a lovely, if corporatey way of paraphrasing the well-known quip "When facts change, I change my mind. What do you do?" There's no doubt the document was prepared in a huge rush. Like any large bank, JPM would have had to get it out well before end of business on Friday. Wouldn't be surprised if they had to get it out before lunch! But that rush also means there would have had been far less time to polish it up, and indeed, the author points out that at least some of the industry figures were lifted as-is from an earlier report they had produced.
- metadat 4y agoABC: Always Be Closing
- metalspot 4y agoit is just a subtle reminder of how massively superior they are to all of their competition
- kfarr 4y agoOf course it’s a marketing document, otherwise it wouldn’t be public
- Waterluvian 4y agoIf the document is free and isn’t legally mandated, it’s marketing.
- tome 4y agoIf you're not paying for your internet service, you're the product. If you're not paying for your research, you're reading a marketing document.
- tetrep 4y agoI can't speak for literally all businesses, but more or less everything a business publishes is marketing/PR. They fully control what they allow to be published, why wouldn't they make sure it paints them in a positive light wherever possible?
- deleted 4y ago[deleted]
- schrodinger 4y agoIt can be marketing and accurate at the same time. I.E. conduct an honest analysis and then decide to share it only if it reflects positively on you.