While Google makes the news on this, everyone loves to forget every marketing firm in the world has been collecting exactly the same data on them since the ston

While Google makes the news on this, everyone loves to forget every marketing firm in the world has been collecting exactly the same data on them since the stone age. And being able to collect the data about them to serve better results is a business decision. Some may like or dislike it's done that way but it's no different than liking/disliking any product you use now.