No it's not. In a firesale the market price isn't full price, because the market needs time to react to price signals. More time than you give it during a fire

No it's not. In a firesale the market price isn't full price, because the market needs time to react to price signals. More time than you give it during a firesale. If you don't have time to let buyers figure out what a fair price would be, you gotta sell for much less than full price to convince those buyers to buy.