This is how Ivy works the best: 1. A group of smart people to sustain the academics and ranking. 2. A group of elites to benefit from the brand mostly

This is how Ivy works the best: 1. A group of smart people to sustain the academics and ranking. 2. A group of elites to benefit from the brand mostly created by step 1. 3. Adding some diversity to shut up complaints, for political correctness too. This is called holistic strategy and has been working all the time. After graduation they help each other to keep the brand, for those who become more "successful", they donate back to keep this pattern strong and probably feed their own next generations to step 2 above.