Creativity is originality. Engineering is accuracy/precision. Financial is efficiency. Design is connecting to the human experience. Design is usefulness.

Creativity is originality. Engineering is accuracy/precision. Financial is efficiency. Design is connecting to the human experience. Design is usefulness. Elegance, the appropriateness to the task at hand. It's about design. You must make things, all work is essentially about creation. But, nothing is pure creativity. Even surrealist poets must make things that connect to their readers.